Branding a New Real Estate Venture

Client Background
Just before Christmas 2024, we were approached by two experienced real estate professionals - co-owners of a successful agency in Dunsborough that had been operating for over 15 years. They were ready to launch their own independent agency and sought a brand that would set them apart in a competitive market.

Project Brief
In January 2025, they officially engaged our services with a clear and focused vision. The goal was to develop a brand that would reflect their deep commitment to client care and their extensive industry expertise. They wanted the new agency to stand out as one that delivers exceptional, stress-free property transactions - always striving to achieve the best possible outcomes for sellers, while offering an uncompromising level of service to all clients.

Brand Aesthetic & Direction
The visual identity was to be rooted in the local environment, drawing inspiration from the sea and the natural tones of the beach. They envisioned a laid-back, coastal aesthetic - reflecting the relaxed lifestyle of the area, while still conveying professionalism, warmth, and trustworthiness.

Bright stars shine bright - Lee York was awarded "Most Sales" in the the last 6 months for the greater South West Region.