The Story

This client may have been launching a start-up, but she brought serious credibility—serving as the Head of Paediatric Dermatology at Perth Children’s Hospital, with extensive experience and expertise in her field.

When she approached us, she was looking for a name that would resonate locally and support her SEO strategy. Her practice was based in Subiaco, on Churchill Street—common naming conventions in her industry often leaned on location-based identifiers. With this in mind, we crafted the name Subi Derm, blending suburb and specialty into a clean, memorable brand.

The logo design centered around an abstract ‘S’, with two-tone ripples symbolising skin in transformation—subtly echoing the journey of healing and renewal through dermatological care.

We chose a calming palette of blues and soft greens, balancing the professionalism of the medical sector with an atmosphere of tranquility, wellness, and trust.

At its core, Subi Derm’s brand story is one of deep care, clinical integrity, and a heartfelt commitment to helping patients navigate a wide range of skin conditions. It’s a brand that reflects not just the science of dermatology—but the compassion behind it.