The Story

Our partnership with this client began back in 2008, when they operated under the name Kitchens & Bathrooms by Lenfis—a name formed from the initials of the original directors. Fast forward 12 years, and the business had evolved, now under the sole ownership of one director. It was the perfect time to reimagine the brand.

We renamed the business Salt—a simple, memorable name drawn from a clever dual reference: kitchen salt and bathroom salts. The name not only nods to the core spaces they design, but also conveys a sense of refinement, quality, and everyday essentialism.

From there, we built a distinctive visual identity and tone of voice that positioned Salt as a leader in bespoke, high-end kitchen and bathroom design. Their brand now reflects the precision, quality, and creativity that defines their work—an identity as carefully crafted as their custom builds.

Since the rebrand, Salt has become an award-winning name in the industry, renowned for excellence in both design and execution. We’re proud to have played a part in their transformation and ongoing success.