The Story

Born from experience.

Driven by our experience and love for riding, we identified challenges in women's mountain biking apparel, where a blend of comfort, technical performance, and style proved difficult. Determined to fill these gaps for women and all riders, we set out to create premium mountain bike clothing that excels in fit, technical features, and style.

As we travel across Australia, we immerse ourselves in local riding communities to design and test gear that truly benefits all riders - from weekend warriors to young families and seasoned racers of all ages. NVR LOST is committed to designing advanced apparel that combines quality and innovation. Our clothing makes mountain biking comfortable, stylish, and seamless, allowing all riders to stay focused on the ride and enjoy the adventure.

We believe that our industry can do better for riders.

Yes our Agency wrote all the words above for the key messaging of the brand but you cannot fail in delivering a world class brand and shopify website with this inspiration.

Working with apparel clients is a long journey as first they come to you for the discovery, tagline and logo and then we wait for 12 months while they go off seeking manufacturers, testing all the prototypes before they are back with us to do all the model shoots for the outfits, videos and web builds. The journey is worth the wait- nvrlost.com.au