The Story

We first began working with this international tailoring business in 2018, back when it was known as Ascot Tailors. In 2021, the brand underwent a transformation, choosing to relaunch under a new name: Herts Tailors—a nod to Hertfordshire, the county where the founder resides.

To reflect the brand’s values and aesthetic, we developed the tagline: "British Service. Italian Style." It captures both the exceptional craftsmanship and dedication to customer service, as well as their love for fine Italian fabrics.

The rebrand was rooted in tradition and luxury, reflected in a refined black and gold visual identity. Unlike off-the-rack alternatives, Herts Tailors offers fully bespoke garments, custom measured and meticulously designed for each client.

To mark their international relaunch, we orchestrated a high-end photo and video shoot featuring sophisticated, mature models that embodied the brand’s elegance and authenticity. Since then, Herts Tailors has gone from strength to strength—and they’ve never looked back.