Ohbeehave was created by Dominique and Sam, a newly married couple who were feeling the pressure to start producing some little tackers (kids).
Sam was keen to start up a small business, and Dominique was keen to use her background in psychology and teaching in a way where she could help as many people as possible.
Through her work, she noticed there were always common behaviour issues parents would ask for help or advice on. Dominique knew that the information was out there, but found it difficult to tell whether the info was from a reliable and credible source.
She was also concerned that there were a lot of articles telling parents what they "should" or "shouldn't" be doing, rather than giving options to empower them to make decisions that would suit their family best.
Knowing there had to be an easier way, Ohbeehave was born!
Positioning + Positioning Statement + Naming + Brand Story + Logo + Stationary + Website