A.I. is the future
Psst … come closer. Go on, lean into your screen, we’re about to share a little secret. We don’t totally believe it.
In fact, we’re lifting the digital veil of secrecy by discussing the thing that drives success: Insights.
It’s a given Technology has changed the shape of the world. It’s a given Technology provides business with insight into consumer behaviour. It’s Data and it’s a big part of the digital appeal (who would’ve thought stats could be so exciting!) But what’s not a given is the step prior to data. It’s the step that involves influencing and stimulating demand.
The thing we see missing in so many businesses (your world and ours) is real insight into why people desire your product before they buy it. Deeper understandings into what’s going on for people, and how what you do adds to (and inspires) their lives. And this is where it becomes a clash of the titans. It’s an argument between Data and Creative. And it’s a argument about humans as thinking, feeling creatures, or simply acting on automatic pilot. It’s the difference between Consumer Motivation and Consumer Behaviour.
Let’s make it real.
Data can tell you how many people did something, say – work their way through a website to point of purchase. Data can tell you how many people fell out of the sales process and at what stage. Data can talk to you about conversion stats, explaining the number of people who clicked your display ad and landed on your website. Data will allow you to look historically at patterns to anticipate future demand. Fantastic. But Data will leave you guessing as you try to understand why that customer fell out of your sales process. Data can’t tell you how to bring new people into the market. That’s the role of Insights, Ideas and Creative. Insights discover Truths about the solutions your customers seek. Insights lead to ideas that inspire ways to drive intent to buy, which then comes to life as action (the thing you want). Insights use patterns of behaviour to muster cohorts into action. And they happens prior to the event.
Don’t get us wrong, we’re not dishing data. We do SEO, SEM, Display advertising (retargeting and intent) + Social. We are even good at building fully functional websites (if we may say so ourselves).
We simply think there’s a step prior to the online world because a) we’re human and b) the desire to purchase doesn’t come from simply seeing something, it comes from knowledge about how that thing will add to life.
And it’s these human insights that allow the digital world to be more effective.
We know you want clarity with your digital presence, and that is why we have selected Squarespace as our preferred web platform. We will take care of the whole process for you, including strategy, design and build. The end result will be a beautifully designed functional website.
Squarespace templates are stylish and come with hundreds of customizable features. The design choices are endless. Cutting edge user interface and user experience practices mean that your site will look amazing and will be functional. The design is responsive, which means your site will perform across a range of devices.
EASE & SIMPLICITY
We put the ease in easy. We have built countless websites for our clients and would love to do the same for you. We are digital experts that take care all the details - sitemap creation, image selections, resizing, copywriting, user interface design……..the list goes on! We can free you up to do more important things. However, if you want to be hands on, you can manage web edits yourself. Squarespace has been designed to be easy as a drag, drop and resize.
SUPPORT & ANALYTICS
No need to experience digital brain fog. Clarity and support are a phone call, or email away. Email customer support is available 24 hrs a day, seven days a week. Online guides and videos are also just a click away.
Having a great web platform is one thing, getting it found is another. We take care of keyword research, site audit, link building, google analytics, on and off page optimisation, competitor analysis & monthly reporting. We’ll get you results without compromising the design of your website.
AdWords, also know as google ads, are targeted ads which drive traffic to your website. AdWords is an important part of your digital strategy, helping you attract more customers. You only pay when someone clicks on your ad and set the spend amount so there are no surprise bills. We’ll make it nice and easy and write and launch ads to get you results.
RETARGETING & INTENT MARKETING
Put simply retargeting shows ads to people that have visited your website. It’s an effective way to reach people that have already shown interest in your product or service. Intent marketing is about marketing a product or a service based on consumers' intent to adopt, purchase or consume that particular service which may have been either explicitly or implicitly conveyed by the subscriber. Marketing to consumer’s intent is expected to produce better ROI because of the absence of need to create awareness about a product or service in the consumer’s mind before promoting it. Consumer’s intent for consuming a product or service may either be predicted based on behavioural data or captured explicitly when the subscriber tries to purchase a product and the transaction has been aborted for some reason.
We will send you a monthly interactive report that’s easy peasy. Select your date range and viewing all your juicy digital data. Track how effect your digital spend is and we’ll make any adjustments if required. Let us put all the pieces of the digital puzzle together for you.