How do you want to be represented?
Your website acts as your virtual footprint. It’s often the first place a potential customer goes to see if you have what they’re looking for and find out more about you. It’s why your online presence doesn’t only have to work well and look good, it needs to work as your mouthpiece. Think of it as your top seller in action.
What you choose to say in your web copy (and how you say it) can make all the difference to your business, whether that looks like increased visibility, increased interest or increased sales. Every word, every sentence, every topic needs to be crafted with this in mind.
Your words must have a reason to make the reader feel confident about choosing you. But beyond this, it needs to be a good read (just like ours). If the strategy around what you say to your customers is captured in the right manner, you are more likely to create conversions, engagement and stay memorable.