Your shortcut into people’s minds.
A well thought out tagline becomes both a shortcut into people’s minds and a springboard for your identity. Whether you’re loving it or you know you're worth it, they give your business an edge by not only creating a memorable phrase to become synonymous with, but an attitude to go to market with that other creative concepts can launch from.
Think of it as a snappy phrase with meaning that triggers people to think of you (and you alone) when they hear it.
This short, concise and strong set of words is designed to make your audience feel a certain way and relate to what you’re offering, inspiring action. This is because emotion leads to action. When you stir up feelings of hope, aspiration, desire, acceptance or even sophistication, it can spark the want to have you in their lives.