BETTER BY CREATIVE
BE UNIQUE
In today’s sea of sameness, it’s never been more important to find a unique position in the market. The Jam Jar gives you the business tools you need to communicate your business offering with clarity, make wise decisions and take purposeful action to gain a competitive advantage.
Our mission is to retire ‘guessing’ from boardroom marketing discussions, replacing it with evidence-based clarity. ‘Benchmarking’ unintentionally creates market blandness by encouraging businesses to measure themselves by the same yardstick. What it does not do is give customers discernible reasons to choose you ahead of your competitors.
Our approach is a call to arms for businesses to remember that confident freethinking and individuality is the strategic path towards creating loyalty, generating revenue, and securing a sustainable market position. Our focus is to uncover together the IP already in you that makes you better (than your competitors). Our approach creates clear market air for you, elevating you in a way others aren’t because they focus on what they do, not what makes them better.
We have to create, not regurgitate.
Creating requires the courage to leave familiar shores, finding unique new ways to present yourself in a refreshing manner. It requires a leap of faith, fuelled by the confidence the answer is there; it’s simply has to be mined for.
The rewards are immense. It feels exciting, the vision energising with the results being validating of why you do what you do. Our role is simply to guide, facilitate and stretch.
UNCOVERY WORKSHOP
Our first stage of work together is a deep dive into your world as we
understand the solution your product delivers. Conducted as a 1.5 hour
workshop, we explore:
The market opportunity
Your competitors (if any)
Your potential customer/s
And how what you do is distinct.
The result is clarification of direction, ensuring no-one is blindsided by
unexpected or unknown factors. We are also in a position to make informed,
and considered, recommendations for you (and not hunch driven assertions).
KEY MESSAGES
Key Message Types We Develop during the process
Our team at The Jam Jar specialises in developing key messages tailored to both internal and external audiences, covering all critical aspects of your brand communication:
Brand Archetype
Brand Voice
Key Brand Value
Key Brand Belief
Key Messages
Ideal Statements
Elevator Pitch
NAMING
Why Your Name Matters
In today’s crowded marketplace, a business name that simply states the obvious can fall short, while one that’s overly abstract might miss the mark. We believe a name should strike a clear chord—representing the essence of who you are while remaining intriguing enough to spark curiosity. A well-chosen name will:
Capture the essence of your company’s values and mission
Differentiate you within your industry by establishing a unique voice
Resonate with your target audience, sparking connection and recall
TAGLINES
Why Taglines Matter for Your Brand
A great tagline does more than describe what you do; it gives your brand a voice and a vibe that customers connect with. It distills your brand’s mission, values, and promise into a few powerful words that:
A tagline is often the foundation for creative campaigns, embodying an attitude that other brand elements can build on, from advertisements to social media posts.
CREATIVE CAMPAIGNS
Great creative sets you apart from your competitors.
It gives people a unique reason to like you. A well thought through creative idea draws people in, giving them reasons to choose you. With an exciting idea and persuasive writing propelling you forward, you are able to sell your business’ message more effectively.
Executing a creative campaign well utilises chosen media channels to build memorability through exposure and repetition. This creative cohesion pulls your audience closer. It weaves together a standout idea you become recognised for, with concepts, words and phrases becoming linked exclusively to your business. When you have good creative, the most important things you have to say are pulled together seamlessly, taking you to market in a meaningful way.
COPYWRITING
The Power of words
The right words dont just explain your offerings; it captivates, educates, and persuades. With each turn of the page, your brochure can:
Build intrigue
Provide clarity
Influence decisions
We specialise in all forms of copy such as websites, digital ads, social media, brochures, flyers, capability docs and annual reports.