CASE STUDY

Mojo Urban Living

Our client came to us with the forward thinking plan of building an estate consisting of terrace houses on microlots in Cockburn. The concept was modern in inspiration yet historically referenced trendy Melbourne and Sydney townhouse living. With mainstream WA not yet familiar with this approach to living, our client sought our skills to encourage early adopters and help sell ‘The New Australian Dream.’

DESIGN
It was time to change the conversation. If we focused on the size of the land we would lose out to the existing mindset that ‘bigger is better’. Our uncovery process revealed we had to promote something greater than a home and land package; an aspirational way of living. Naming played a key part expressing the energy of this lifestyle, representing freedom and spirit. Our Positioning Statement: Live what you love evoked the possibilities of a life at and beyond Mojo. Because this product was new to Perth’s southern corridor, we needed to define likely clusters of people who this would appeal to. To do this, we created research based customer personas.

CREATIVE
Design influence for Mojo sprung from our Customer Profiling and Positioning Statement. Live what you love represented a passionate nod to life and the desire for daily excitement. For our logo design, we drew inspiration from terraced housing, with symbols that represent closely situated homes sitting above an edgy font, deliberately coloured mono in anticipation for the energetic background colours and imagery that would surround it. The visual language we built encompassed fun and energy to reveal Mojo as a place where you could Live what you love.

DIGITAL
To make waves within an extremely competitive home buyers market we took a fresh approach to our client’s website. We left behind the traditional approach of real estate websites, choosing to focus on the Mojo lifestyle as their unique selling point, as well as the value of buying from a developer with nominated home builders. Our content marketing strategy ensured pattern interruption at the lowest cost possible, taking every opportunity to test and tweak strategy details to improve conversions. This vigilant technique saw their cost per lead drop by 200% saving them money while maintaining their lead volume.

USED SERVICES

Branding
Marketing Collateral
Photography
Campaign Artwork
Naming
Taglines
Brochure Writing
Web Copy

Creative Campaigns
Key Messages
Media Releases
Websites
SEO
Digital Advertising
Content Marketing

WEBSITE

mojo homes - press advertising design
brochure design - agency in perth
MOJO_FLYER01_Mockup
MOJO_GAD_FLYER_NO-Bgnd

The world has evolved and our vision of what the perfect lifestyle is has evolved with it.

Through intuitive creative we offered lightbulb moments for people to recognise what they were really looking for in their dream home.

MOJO_GAD_FLYER_NO-Bgnd

The world has evolved and our vision of what the perfect lifestyle is has evolved with it.

Through intuitive creative we offered lightbulb moments for people to recognise what they were really looking for in their dream home.

Our goal was to change the conversation at every touchpoint. By featuring the Positioning Statement Live what you love throughout our campaigns we encourage audiences to consider the possibilities of a life at Mojo.

The world has evolved and our vision of what the perfect lifestyle is has evolved with it. Through intuitive creative we offered lightbulb moments for people to recognise what they were really looking for in their dream home.

mojo website development
linneys-phone1
linneys-phone2

In 2020 the online housing industry was more cluttered (and highly competitive) than ever with newly released government grants on offer. Cutting through the noise and attracting first home buyers required precision. Despite these challenges, paid social advertising delivered outstanding results with our Cost Per Lead 200% under the real estate industry benchmark.

Mojo Urban Living - Facebook advertising

70% INCREASE
IN WEBSITE VISITORS YEAR ON YEAR

COST PER LEAD
50% LESS THAN THE FACEBOOK INDUSTRY AVERAGE

66% INCREASE
IN CONVERSIONS FROM ORGANIC TRAFFIC