Azure Medical and Cosmetic
The Problem
Azure Medical Centre came to us to strengthen their position in the market. With fast service walk-in medical providers offering cheaper, less comprehensive alternatives, they not only needed to increase market comprehension of how their service was different from their competitors, but build a desirable brand to attract new customers.
DESIGN
Azure needed to become more visible, giving people a reason to choose them. To do so they needed to reimagine their presence and create a brand that captured and reflected who they are and what they set out to achieve for their customers: to help people flourish. By refreshing their visual identity, branding and environmental design we were able to accurately capture this and strengthen their visual presence in the market.
CREATIVE
We required a strong to market message built to capture who they are and set them apart. The result: Find Your Feelgood. Our messaging encompassed both Medical and Cosmetic sides of the business. By developing an active and vibrant brand story and creative campaign around this we made sure consumers weren’t just choosing a provider based on price. Our approach provided consumers with accurate information enabling them to make informed choices about the service they receive.
DIGITAL
Azure came to us with a host of digital problems they needed solving. As well as a full website redesign, they were looking to increase their low SEO ranking, capture and retain ongoing digital leads and build a more authoritative voice across the web. With our expertise we established an effective and efficient content marketing strategy taking into account all digital and social avenues. This has set their SEO trajectory on a continuous incline and has resulted in a daily flood of enquiries, increasing their authority across their many service areas. Their new website was designed with ease of use in mind, while its motivational and informative messaging showed customers Azure understood what was going on for them, offering a feeling of security and reassurance that they’re choosing the right provider.
The solution
DESIGN
As a medical centre we knew Azure’s brand needed to feel warm and welcoming. The chosen colours added a softness to their new logo, with the rounded edges of the ‘A’ and ‘R’ taking on a leaf shape inferring new growth and healing. The chain of leaves symbolise the circle of life.
MARKETING COLLATERAL
Many customers were unaware Azure Medical is located on the upper level of Cottesloe Central. To address this we created double sided wayfinders displayed in a major thoroughfare of the centre. As pedestrians walked by, this stand out collateral was the first thing they saw.
From signage to gift cards we created a consistent brand identity to capture and reflect who Azure Medical are and what they set out to achieve for their customers: to help people flourish.
DIGITAL
To retain and engage customers we sharpened the focus of the Azure messaging, delivering valuable information through a well thought out content marketing plan. Our strategy segmented their audience, creating compelling, relevant content to encourage repeat business. Since implementation, this approach has seen skyrocketing open rates.
To create desire and education around Azure’s lesser known, high end service lines we use a variety of techniques including digital advertising, content marketing and automation. This approach delivered Azure one of their most successful cosmetic events, building a database that continues to show interest in the service well past the event date.
179% INCREASE
IN ONLINE CONVERSIONS FROM GOOGLE ADS TRAFFIC
56% REDUCTION
IN GOOGLE ADS COST PER CONVERSION
75% INCREASE
IN WEBSITE CONVERSIONS OVER A 6 MONTH PERIOD