on purpose

Your business exists to solve a problem for your customer right?
Ours does too.

We exist to solve sticky sales problems with innovative, fresh ideas that work.
We’re a full service advertising agency in a lowkey, cool Subiaco warehouse.
We do: strategy, creative, research, design, digital, experiential, social, advertising, marketing, brand, retail.

It’s our role to get people thinking properly so they’ll choose you ahead of others.
We’re about attitude and behaviour change.
It’s our job to create business conditions for your success.

We’re a small, nimble team of experienced professionals.
We come from a variety of backgrounds each with a burning desire to do it right (and better).
We probably drink too much coffee, enjoy bringing our pooches to work, and vibe off good tunes.

We ask good questions, and think differently.
We want to know more about you, your customers, and your competition.
Our focus is always the same: you.

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Co-founder + Thinker.

Simon is The Jam Jars’ strategic thinker. His focus is understanding the factors that motivate people into acting as they do. Simon believes humans have more in common than they do different, which leads us to create powerful messages that have broad appeal, rather than narrow messages for the market to miss.

At The Jam Jar, Simon’s role is to move you from a product to a brand. He does this by: Uncovering your strategic + competitive market position + Identifying a key value to anchor your business + Understanding your customers priorities and the ways they think + Translate this into meaningful ways to demonstrate why your business is a more compelling choice for both your customers, and non-customers.

Simon is the why and the how in our business. He believes in the powerful impact of demonstrating, rather than telling. His focus is to create more meaningful purposeful connections resisting the flow of meaningless clutter that often fills the world today. He has an M.A (Hons.) in Media & Communications and has worked in PR and Radio across his career.

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Co-founder + Visionary.

Nigel is The Jam Jars’ Brand Director. He’s all about the importance of brand as a visual look and how that translates and impacts the end users’ perception of your business. His eye for contemporary design and his big picture vision are a valuable asset as he has a strong end goal in clear focus.

At The Jam Jar, Nigel’s role is to clarify and direct the development of your visual identity. Nigel’s focus is on: Creating a logo and visual language that is both beautiful + impactful + The development of your business collateral to take to market + The development and management of your media campaigns, both on and offline + Constructing an online presence that creates emotion in your end user as well as click throughs for your business.

Nigel is the what and the how in our business. Nigel believes in the power of beautiful, and its’ ability to have a powerful positive impact on people. His media experience spans over 25 years, firstly working in radio with Southern Cross Broadcasting and then Austereo before moving into the agency world 15 years ago. He is also an accredited AIPP landscape photographer.


we’re why based

As a ‘why’ based advertising agency, what puts The Jam Jar ahead of the curve and really makes us different is our focus on uncovering your purpose. When other agencies are looking for a new tactic (50 months interest free) we shape your purpose into an idea to use that gives customers a real reason to choose you. In doing so, you get clear air in your category. You’re behaving differently because you’re talking about something more purposeful. Sure, we do pretty design, effective creative, and insightful strategy, and maybe some parts of that help make us different.  But, our purpose is to energise everything you do making it more believable (and hence effective) by being “on-purpose”.

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