Connection with purpose.

 
 
 
 
 
 
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Why choose The Jam Jar?

The Jam Jar is not a typical advertising agency.

Why? Because we believe something is missing in 'usual' advertising. That thing is Values. Yes Values. We believe humans are moral, not simply rational. We believe we're all making WHY and WHAT based decisions all the time. It's not just about features and benefits, that's old school. It's about standing for something, owing a Value. We'll dig a little to help you understand your WHY, creating a story where WHAT you do reinforces WHY you do it. For us, any communication, brand, retail, or otherwise is all about giving more people reasons to believe in you. 

So, if you want a different, more impactful and more meaningful way, you're on the right website.

Brand is what people buy first.

Nike stand for action and a resistance to hesitancy: Just do it. Apple is a business that think differently, leading them to disrupt old ways of doing things, creating beautiful customer focussed user friendly technology. National Geographic have just re-branded, removing the world Channel from their name, and taking ownership of a WHY based concept - Further. That's their essence, taking it Further. This is the story they tell and it's what they offer you.

We believe Brand is your WHY. It's taking a Position, owning a Value, standing for something. And that something is not WHAT you do - it's WHY you do it. This is what people will believe. Your brand is not your product. Your brand is the belief behind your product. We all buy Brand before before we buy product.

It's about being authentic.

 We think you don’t need to change who you are. We encourage you to be more of what you are.

Believing this make us different to other agencies and 'marketing companies'. Others may funnel you into a process of change, or focus on Product all the time attempting to create tactics and stunts to try and sell more.  Honestly, we think that's a*se about face. It's totally wrong. How can anyone possibility think someone will do something if they don't believe first.

 We believe the most powerful way to generate better results is to be Authentic. To understand the essence of what you are, to stand for something. We call it walking in-purpose. The rest is easy.

 
 

What you can expect

Every industry has its’ stereotypes, and advertising is full of ‘ad men’, right?

As cool as the TV show Madmen was, it’s not us. We’re not a well-oiled machine of wheeler dealer sleazy salespeople, or a business of social misfits who use crayons instead of blue pens. We won’t baffle you with B*S, nor do we speak computer (some people really do think it’s a language of marketing???). 

You’ll find The Jam Jar are people who care about something other than ourselves. We’ll guide you along a journey of discovery, partnering with you to focus on solutions in the best way (not the easiest or quickest). We’re not a ‘yes’ factory, and just as we respect you know what you’re doing, we ask you do the same. Yes, we approach things slightly differently, yes we’ll ask you to Trust us, and yes we’ll probably stretch you here and there – but chances are, you’re on this site because the old ways of doing things are just not working the way they used to.

While we’re chatting, we also need be up front: if you’re expecting a silver bullet, jump off our site and visit a gun shop. Meaningful ideas take time, and effort. If someone is throwing ideas at you before they actually know you, your business or your market – watch out, they’re be opportunistic and just guessing. There’s no other way to say this: it’s dangerous and irresponsible, no matter how sexy the idea sounds the first time you hear it. Our work is a process, where the answers build along the way. It’s about exploring alternatives, and not just accepting the first thing that comes to mind.

When you work with a brand + strategy + creative agency you're buying people dedicated to you. The cost buys future thinking, lateral thinking, creative thinking, design skills, and professional media knowledge. Like you in your industry, we actually know what we’re doing in ours. While we’re being honest, you need to know sites like fiverr are not the same as an agency, even though they may claim to deliver similar outcomes. We’re not sure how you can access critical business thinking in an Australian context from an outsourced international provider?  If you know, please tell us. We’ve also heard “I have a friend who will design something up”. This is prone to the same shortcomings – no critical thought. We’ve spoken to the friends: they just did what they were told, without questioning and exposing a new world of knowledge. This means you will need a budget set aside and it will cost.

P.S. if it sounded like we were on our high horse, it’s because we see people make bad decisions without being fully aware of the alternatives. Part of our job is to guide you, to help you know “good” from well, you know what.

 
 
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Services we offer

Customer Research – Qualitative + Strategic Market Positioning + Brand + Product Naming + Strapline & Positioning Statements + Logo Development including Secondary Visual Language + Brand Development & Your Brand Story + Website builds and design via Squarespace (all other platforms are outsourced) + Online strategies and Search Engine Optimisation + Idea Development – “creative” + Content Marketing Strategy + Content Creation, including copywriting + Media strategies and scheduling via Carat + Public relations (outsourced) + Press campaigns and designs + Brochures + Merchandise packaging + Environmental design + Signage + In store Point of Sale + Commercial photography (outsourced) + Direct mail campaigns + TVC, Music + Video services + Radio (outsourced)