There's a blue ocean out there

Anyone up for a spot of strategic fishing?

Seem a bit random? Not really when you understand our process.

Following on from Research insights, together we'll look into your category and associated customer expectations. We'll then do something you were taught at primary school: Look left and look right. But this time we're not crossing a road. We'll be looking into complimentary but non conflicting categories.

What will we find?

We'll be looking for new mindshare opportunities. We'll then work together to identify a strategic position for which your business can be known. Once we have this we can start the next part of the process, Creative. But before we do that, we'll find out where your customers are, and how we can reach them.