519624024.jpg

-RETAIL-

 

Everyone loves a deal. We understand that

But sometimes it's important to be careful not to lose your footing and slip down the steep slope that ends in bloodshed where your customers only buy from you when you are on sale.

At The Jam Jar we believe all communication is an opportunity to have your customers fall in love with your business all over again. We know consumers are motivated by price. But we believe your retail campaigns have to fall in-line with your broader business objectives. Your retail advertising should reinforce your brand position, not undermine it.

We can assist you with:

Segment Analysis + Naming + Why + What + Brand Character + Strapline + Design + TV, Print, Radio, Online + Direct Mail + Signage + Packaging + Experiential + Promotions + Consumer Insights + Questionnaire Development + Qualitative Analysis + Presentation + Research + Category Behaviour + Positioning + Media Planning + Media Buying + Concepts + Idea Generation + Ideas Platform + Copywriting + Execution + Visual Concepts + Logo Design + Visual Language + Marketing Collateral + Environmental Design + In-Studio + On Location + Commercial + Fashion + Architecture Portrait + Landscape + Fine Art + Web Builds + Designs + Renovations + Social Networking + Search Engine Optimisation.

Expect a refreshingly different approach from The Jam Jar.  

We are simultaneously inside and outside The Matrix

 

 

-DESIGN-

 

There is beauty everywhere. Just not everyone sees it

At The Jam Jar we believe people are attracted to beauty. We're not referring to modern versions of what beauty means (fashion, body shape, or other 1st world fads). No, we're referring to the more profound ability of art to impact and move people. We view what we do as art, not merely graphic design.

When you deal with The Jam Jar we'll deliver you ideas that tell a visual story. It's the story you want to tell, a story that reflects your business, your journey, your values, your priorities and how all these bundle together to intersect with your customers and their lives.

We have a thorough and systematic process to deliver much more than a $99 logo or an outsourced piece of work. In fact, if we're being really honest, we think such things are an insult to intelligence - yours, ours and your customers. We treat you and the visual story your business tells with the time and respect it deserves. We also think it's important to treat your customers with the same respect.

We understand the power of perception to influence reality

The Jam Jar will deliver to you: Visual Concepts that represent and bring your priorities to life + Logo ideas that reflect your ideas + A Visual Language that strengthens your brand making it more easily recognisable + Bring all these together showing them across your full suite of marketing collateral + Represent your look across your physical presence as Environmental Design. 

We look forward to showing you our world. For a sneak peak, view our Pinterest site below.

 
 
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-CREATIVE-

 

Tempting though it may be, it's not a mad hatters tea party

At The Jam Jar we believe people as consumers are attracted to ideas (see our thoughts on the unifying power of brands for more).

We think ideas are a beacon of light on the black and white horizon of excessively boring rational monotony. We think rationality is predictable (and somewhat disappointing). We believe in the power of ideas to entertain, to drive engagement with your business (which creates loyalty beyond reason), and to create action.

We believe in ideas. Can you tell? 

But let us repeat - this is not the mad hatters tea party. Idea generation, like everything we do, has a process. We follow that process.

When you deal with the The Jam Jar, we will create: Concepts that relate to what people already know + But then drive deeper consumer engagement + We'll explore and show you different ways of bringing the ideas to life + We'll write smart words that anchor the ideas in ways that cut through the boredom of traditional advertising + Its our role to execute them, so we will.

Creativity at The Jam Jar is not about thinking outside the box: it's about thinking around corners


 
 
 
 
 
519624024.jpg

-RETAIL-

 

Everyone loves a deal. We understand that

But sometimes it's important to be careful not to lose your footing and slip down the steep slope that ends in bloodshed where your customers only buy from you when you are on sale.

At The Jam Jar we believe all communication is an opportunity to have your customers fall in love with your business all over again. We know consumers are motivated by price. But we believe your retail campaigns have to fall in-line with your broader business objectives. Your retail advertising should reinforce your brand position, not undermine it.

We can assist you with:

Segment Analysis + Naming + Why + What + Brand Character + Strapline + Design + TV, Print, Radio, Online + Direct Mail + Signage + Packaging + Experiential + Promotions + Consumer Insights + Questionnaire Development + Qualitative Analysis + Presentation + Research + Category Behaviour + Positioning + Media Planning + Media Buying + Concepts + Idea Generation + Ideas Platform + Copywriting + Execution + Visual Concepts + Logo Design + Visual Language + Marketing Collateral + Environmental Design + In-Studio + On Location + Commercial + Fashion + Architecture Portrait + Landscape + Fine Art + Web Builds + Designs + Renovations + Social Networking + Search Engine Optimisation.

Expect a refreshingly different approach from The Jam Jar.  

We are simultaneously inside and outside The Matrix

 

 

-DESIGN-

 

There is beauty everywhere. Just not everyone sees it

At The Jam Jar we believe people are attracted to beauty. We're not referring to modern versions of what beauty means (fashion, body shape, or other 1st world fads). No, we're referring to the more profound ability of art to impact and move people. We view what we do as art, not merely graphic design.

When you deal with The Jam Jar we'll deliver you ideas that tell a visual story. It's the story you want to tell, a story that reflects your business, your journey, your values, your priorities and how all these bundle together to intersect with your customers and their lives.

We have a thorough and systematic process to deliver much more than a $99 logo or an outsourced piece of work. In fact, if we're being really honest, we think such things are an insult to intelligence - yours, ours and your customers. We treat you and the visual story your business tells with the time and respect it deserves. We also think it's important to treat your customers with the same respect.

We understand the power of perception to influence reality

The Jam Jar will deliver to you: Visual Concepts that represent and bring your priorities to life + Logo ideas that reflect your ideas + A Visual Language that strengthens your brand making it more easily recognisable + Bring all these together showing them across your full suite of marketing collateral + Represent your look across your physical presence as Environmental Design. 

We look forward to showing you our world. For a sneak peak, view our Pinterest site below.

 
 
506901256.jpg
 

 
 
537540826.jpg

-CREATIVE-

 

Tempting though it may be, it's not a mad hatters tea party

At The Jam Jar we believe people as consumers are attracted to ideas (see our thoughts on the unifying power of brands for more).

We think ideas are a beacon of light on the black and white horizon of excessively boring rational monotony. We think rationality is predictable (and somewhat disappointing). We believe in the power of ideas to entertain, to drive engagement with your business (which creates loyalty beyond reason), and to create action.

We believe in ideas. Can you tell? 

But let us repeat - this is not the mad hatters tea party. Idea generation, like everything we do, has a process. We follow that process.

When you deal with the The Jam Jar, we will create: Concepts that relate to what people already know + But then drive deeper consumer engagement + We'll explore and show you different ways of bringing the ideas to life + We'll write smart words that anchor the ideas in ways that cut through the boredom of traditional advertising + Its our role to execute them, so we will.

Creativity at The Jam Jar is not about thinking outside the box: it's about thinking around corners

 

-BRAND-

 

The power of brands. Why do people choose one product over another?

How is it you feel some products are more relevant to you and others not? When you have the choice, which do you choose - a branded product or non branded one? And when you do, what are the payoffs for choosing a known brand compared to the risks when selecting a lesser known brand?

The Jam Jar believe as humans we like to belong. Think about it: we listen to what other people say. There are some opinions we take seriously, and others we are quick to dismiss. Sometimes you'll change what you do based on what people suggest. You see, we are inherently social creatures. There's power in being part of a group. We form communities. We belong to sporting clubs. We enjoy our friends. It’s called Herd Mentality.

 
 

How is all this relevant to todays business world? How does it apply to brands?

Well, there's a tension here that we need to understand to move forward. How is it we consider ourselves individuals yet when viewed from the outside we behave collectively in patterns?

The Jam Jar ask the question: to what extent are decisions influenced by externally generated factors? When you understand this, you understand the power of a brand to cohesively unite a cluster of people, make them feel like they belong, want to share in your vision, the pay off for which is they give you their money to buy your dream.

We love having these kinds of conversations: they're part of the ingredients that make life tasty. We'd love to discuss your brand with you. So, to discuss the unspoken factors influencing your customers, uncover ways to strengthen people's understanding of your dream, and become Social Constructionists and yet somehow Evolutionary Biologists like us, contact The Jam Jar for a no obligation coffee and chat …

 

 

-RETAIL-

 

Everyone loves a deal. We understand that

But sometimes it's important to be careful not to lose your footing and slip down the steep slope that ends in bloodshed where your customers only buy from you when you are on sale.

At The Jam Jar we believe all communication is an opportunity to have your customers fall in love with your business all over again. We know consumers are motivated by price. But we believe your retail campaigns have to fall in-line with your broader business objectives. Your retail advertising should reinforce your brand position, not undermine it.

We can assist you with:

Segment Analysis + Naming + Why + What + Brand Character + Strapline + Design + TV, Print, Radio, Online + Direct Mail + Signage + Packaging + Experiential + Promotions + Consumer Insights + Questionnaire Development + Qualitative Analysis + Presentation + Research + Category Behaviour + Positioning + Media Planning + Media Buying + Concepts + Idea Generation + Ideas Platform + Copywriting + Execution + Visual Concepts + Logo Design + Visual Language + Marketing Collateral + Environmental Design + In-Studio + On Location + Commercial + Fashion + Architecture Portrait + Landscape + Fine Art + Web Builds + Designs + Renovations + Social Networking + Search Engine Optimisation.

Expect a refreshingly different approach from The Jam Jar.  

We are simultaneously inside and outside The Matrix

-DESIGN-

 

There is beauty everywhere. Just not everyone sees it

At The Jam Jar we believe people are attracted to beauty. We're not referring to modern versions of what beauty means (fashion, body shape, or other 1st world fads). No, we're referring to the more profound ability of art to impact and move people. We view what we do as art, not merely graphic design.

When you deal with The Jam Jar we'll deliver you ideas that tell a visual story. It's the story you want to tell, a story that reflects your business, your journey, your values, your priorities and how all these bundle together to intersect with your customers and their lives.

We have a thorough and systematic process to deliver much more than a $99 logo or an outsourced piece of work. In fact, if we're being really honest, we think such things are an insult to intelligence - yours, ours and your customers. We treat you and the visual story your business tells with the time and respect it deserves. We also think it's important to treat your customers with the same respect.

We understand the power of perception to influence reality

The Jam Jar will deliver to you: Visual Concepts that represent and bring your priorities to life + Logo ideas that reflect your ideas + A Visual Language that strengthens your brand making it more easily recognisable + Bring all these together showing them across your full suite of marketing collateral + Represent your look across your physical presence as Environmental Design. 

We look forward to showing you our world. For a sneak peak, view our Pinterest site below.

 

-CREATIVE-

 

Tempting though it may be, it's not a mad hatters tea party

At The Jam Jar we believe people as consumers are attracted to ideas (see our thoughts on the unifying power of brands for more).

We think ideas are a beacon of light on the black and white horizon of excessively boring rational monotony. We think rationality is predictable (and somewhat disappointing). We believe in the power of ideas to entertain, to drive engagement with your business (which creates loyalty beyond reason), and to create action.

We believe in ideas. Can you tell? 

But let us repeat - this is not the mad hatters tea party. Idea generation, like everything we do, has a process. We follow that process.

When you deal with the The Jam Jar, we will create: Concepts that relate to what people already know + But then drive deeper consumer engagement + We'll explore and show you different ways of bringing the ideas to life + We'll write smart words that anchor the ideas in ways that cut through the boredom of traditional advertising + Its our role to execute them, so we will.

Creativity at The Jam Jar is not about thinking outside the box: it's about thinking around corners


 
 

-RESEARCH-

 

Understanding leads to confident action

The Jam Jar are firm believers the gold already exists, there's not always a need to reinvent the wheel, it may just be about sharpening the focus.

The nuggets of understanding we refer to must however be uncovered, not guessed. This is one of the many benefits of research: understanding.

If you've ever been curious to understand why your customers act as they do, or why your non customers don't engage with you, The Jam Jar can help.  We'll ...Understand your business and your category + Focus on your brand and sales challenges + Collaboratively develop a Qualitative Research Questionnaire + Conduct research. Analyse research findings + present observations as consumer patterns + priorities + decision making criteria + category stereotypes & expectations.

We'll also present the unexpected, the recurring themes of what customers said that were different to the hunches we had going into the research. It's such observations that may lead to rethinking your business as a result of observing new market opportunities.

We'll also engaging in a bit of Blue Ocean Strategy - but we can tell you about that when we meet (or read about it on the our Strategy page). 

-STRATEGY-

 

There's a blue ocean out there

Anyone up for a spot of strategic fishing?

Seem a bit random? Not really when you understand our process.

Following on from Research insights, together we'll look into your category and associated customer expectations. We'll then do something you were taught at primary school: Look left and look right. But this time we're not crossing a road. We'll be looking into complimentary but non conflicting categories.

What will we find?

We'll be looking for new mindshare opportunities. We'll then work together to identify a strategic position for which your business can be known. Once we have this we can start the next part of the process, Creative. But before we do that, we'll find out where your customers are, and how we can reach them.

 

-PHOTOGRAPHY-

 

A picture is a mental shortcut

It's a shortcut into the world of the mind. And it's here ideas lie, intention is created, and decisions are made

What mental pictures do your pictures create?

Photography is something else The Jam Jar are insanely passionate about. We live a world where vision is a privileged sense. Never underestimate how a bad picture will turn someone off, totally. And they'll probably tell people about it too (we're not experienced at Crisis Management!).

We'll help you create the right picture in the mind of your consumer with: In-studio shoots + On Location shoots + Commercial Photography + Fashion Photography + Architecture shoots + Portraits + Landscape Photography + Fine Art.

Actually, while we have you, can we be shameless for a moment, by saying Nigel Moyes who is a co-owner is a Landscape Photographer - indulge yourself and check him out: www.nigelmoyes.com.au