WATERTOWN BRAND OUTLET CENTRE TVC SHOOT

We were engaged by our client Lend Lease to create a TVC for Watertown. The TVC is based on the original creative we launched the shopping centre with at the end of last year in a concept entitled "WHATS YOUR BRAND". The TVC is following 4 major characters in Hyde park in Perth - A jogger, a business woman, a skater teen and a mother and her son who all have "labels" that follow them as they walk showing the viewer their personalities and the personalities match their brands and their brands come from Watertown. The final scenes is shot in the entrance to Watertown as our hero characters are walk in and out of the centre.