It's about being authentic.
What makes The Jam Jar different to other agencies is we think you don’t need to change who you are. We encourage you to be more of what you are. For us, it's about being authentic. It's about being the most you can be. Doing the things you want to do for the reasons you want to do them, that's the reason you're in business right? To us, it's about walking in-purpose.
Your brand is what people buy first.
What is your brand? It's your WHY. It's your reasons for your customers to believe. It's the story you tell so people trust you, so they think you're credible. It's not price. It's about more than that. It's about being authentic.
Your brand brings to life what you stand for, what you do, and how your product demonstrates what you believe. A brand is not a product. That's a product. A brand is the belief behind the product, it's the solution your product brings to your customers life.
What's the benefit?
Martin Luther King didn't rally the nation by saying "I have a plan", he said "I have a dream". His speech was not a 5 point action plan for the economy on jobs and growth. Put simply - it doesn't work. No-one feels motivated by that. People are not spurred into action by a "plan". We need something to believe in - a bigger, more meaningful cause, a purpose.
Your brand, your story, and the communication of your values are your reasons to believe. It's your dream that you're wanting people to buy after all. If you do it well, it's their dream too.
So .... when people believe, sales cycles are shorter and less focussed on the rational comparisons of features and benefits. There is less customer resistance because people trust that you are qualified to deliver what they need.
Your brand is part of business armoury. It steels people's loyalty to you. It puts you ahead of your competition. It generates money for you: what people think and feel influences how they act. If people like what you stand for, they'll reward with their money and buy from you. They'll believe.